Case Study: University of Nebraska boosts Giving Day fundraising with Vinyl Marketing

University of Nebraska boosts Giving Day giving 148% with Vinyl Marketing

The University of Nebraska was running an annual giving day with decent results but sought to achieve greater energy, engagement, and fundraising potential. They partnered with Vinyl Marketing for a refreshed strategy and creative content to elevate their campaign.

Vinyl Marketing developed a new strategy centered around the personal power of community and the school's "Glow Big Red" tradition. They created a unified messaging platform and produced high-energy video content. This solution led to a dramatic increase in results, with Vinyl Marketing helping the university raise a total of $2.69 million, achieving a 148% increase in funds and a 211% increase in donors in their first year together. The partnership expanded to other campuses, raising over $7.54 million in total.

University of Nebraska