Case Study: Ashland University raises $100.6M and grows new donors with Vinyl Marketing

Ashland University - Customer Case Study

Ashland University's Office of Advancement faced the challenge of launching a major institutional campaign that would not only secure large gifts but also engage a broader base of new and younger donors. They partnered with Vinyl Marketing to develop a comprehensive strategy that moved beyond a simple fundraising plan to build a lasting movement.

Vinyl Marketing created "The Campaign for Every Individual," a strategy centered on engaging donors by inviting them to share their stories. This was brought to life through a dedicated website, video, and storytelling content, all supported by a digital marketing plan that provided new behavioral insights into donors. The results were overwhelming: the campaign raised over $100 million, shattering its $50 million goal 18 months ahead of schedule and attracting over 5,200 first-time donors to Ashland University.

Ashland University