Case Study: MamaeFit achieves a successful MVP launch—meal uploads, nutrition chats, and seamless PagSeguro payments—with Vinta Software

MVP entirely designed and built by Vinta

MamaeFit is a Brazilian startup focused on helping mothers feel better about themselves and with their children by offering exercise guidance, nutritionist chat support and lifestyle feedback. To bring this idea to market quickly, MamaeFit engaged Vinta Software to design and build a Minimum Viable Product (MVP) web platform enabling meal photo uploads, one-on-one chats with nutritionists, and an integrated payment flow.

Vinta Software delivered the MVP using HTML/CSS/JS with AngularJS on the frontend and Django + Django REST Framework on the backend, integrated the Brazilian payment gateway PagSeguro and implemented a transparent checkout aimed at improving sales, and used Trello to prioritize features within budget. The result was a live web product that enabled MamaeFit’s core services—meal uploads and nutritionist conversations—with a checkout optimized for conversions, allowing the startup to validate its model and begin serving customers.

MamaeFit