Case Study: The Rogers Marketing Group enhances customer engagement with VinSolutions

The Rogers Marketing Group - Customer Case Study

The Rogers Marketing Group, working with VinSolutions, needed a way to manage multiple store brands while still customizing the customer journey and staying aligned with each brand’s standards. Tristan Rogers, Marketing Coordinator, used VinSolutions Automotive Marketing Platform across several stores and sought better ways to engage shoppers with timely, relevant outreach.

VinSolutions’ Automotive Marketing Platform helped The Rogers Marketing Group prioritize the right message for each customer using purchase/service history and recent engagement. The team also used email, texting, and social media visibility to act on shopping behavior, including reaching a customer who was browsing a competitor’s site. The result was stronger customer engagement, improved accountability for sales managers, and better support for meeting brand standards.

The Rogers Marketing Group