Case Study: Helena Motors achieves a doubled internet lead closing rate and streamlined customer experience with VinSolutions Connect CRM

Improving the customer experience and sending internet sales soaring with VinSolutions Connect CRM

Helena Motors, a family-owned, two-store dealership in Helena, Montana, needed a more flexible CRM to better track online and offline customer activity and deliver personalized experiences. Their legacy system lacked integrations and customization, reducing accountability and making it hard to unify customer data—so they evaluated vendors and selected VinSolutions and its Connect CRM (along with Connect Mobile) to address those gaps.

VinSolutions implemented Connect CRM with unlimited custom workflows, real-time integrations to other Cox Automotive tools (vAuto, Dealer.com, Dealertrack), and a dedicated Performance Manager, giving Helena Motors one central customer view and streamlined processes. As a result, internet lead close rates doubled and the group grew to sell roughly 175 new and used vehicles per month, while improving staff efficiency and reducing data errors.

Helena Motors

Jim Stanger

President