Case Study: Eide Automotive Group achieves personalized, automated marketing and increased sales & service opportunities with VinSolutions

How Eide Automotive Group Targets the Right Customers, at the Right Time, with the Right Message

Eide Automotive Group, a five-store dealer group in North Dakota and Minnesota, faced the challenge of delivering personalized, timely marketing to a large customer base after mixed results from prior email efforts. To solve this, Eide adopted the Automotive Marketing Platform powered by VinSolutions to automate outreach, identify precise marketing opportunities, and ensure messages are relevant to each customer.

VinSolutions implemented Automotive Marketing Platform with dedicated Marketing Account Manager support and integration into VinSolutions Connect CRM, enabling automated workflows, behavior-driven targeting (including lapsed service customers), and in-CRM visibility for sales follow-up. The result was increased email activity tracked in the CRM, faster and higher-quality sales follow-up, more service and sales opportunities, and measurable improvements in lead capture and marketing ROI.

Eide Automotive Group

Justin Harmon

Marketing Director