Case Study: Ken Nelson Auto Group achieves sales success with VinSolutions Connect CRM

Finding sales success with industry Leading tools and an expert partner

Ken Nelson Auto Group faced the challenge of managing extensive customer data and consistent follow-up across four separate buildings while evolving with changing staff and sales goals. To address this, the dealership implemented VinSolutions Connect CRM to centralize customer records, track active leads, and give sales staff the tools and reminders they needed to stay on top of tasks.

VinSolutions paired Connect CRM’s customizable dashboards, active-lead reports and cross-brand appointment tracking with a dedicated Performance Manager who provides ongoing training and optimization. As a result, Connect CRM became the dealership’s central hub for more than a decade, improved one-on-one coaching and lead follow-up, and helped the team increase sales effectiveness and maintain continuity through personnel changes.

Ken Nelson Auto Group

Mandy Hinkey

Marketing Director