Case Study: Corwin Automotive Group achieves increased sales and profitability with VinSolutions Connect CRM

Building a foundation of sales success With crm customization and partnership

Corwin Automotive Group, a 12-store dealer group headquartered in Fargo, North Dakota, needed a reliable, intuitive CRM to standardize follow-ups and drive sales. They implemented VinSolutions Connect CRM across all stores for its customizable processes, personalized reporting dashboards, and easy-to-use interface.

VinSolutions combined Connect CRM customization with dedicated Performance Management support—assigning a Performance Manager who provides training, hands-on coaching, and regular optimization meetings. The result: higher CRM adoption, more consistent customer follow-up, and, per Corwin, measurable gains in vehicle sales and profitability thanks to better use of Connect CRM.

Corwin Automotive Group

Jessie Holland

Trainer and Recruiter