Case Study: Atlantic Auto Group drives sales and service revenue with VinSolutions Automotive Marketing Platform

Atlantic Auto Group - Customer Case Study

Atlantic Auto Group, a multi-store dealership serving customers across the Northeast, needed a better way to drive both sales and service revenue while staying top-of-mind with customers. They turned to VinSolutions and its Automotive Marketing Platform (AMP) to support more strategic, personalized outreach across multiple departments.

Using VinSolutions AMP, Atlantic Auto Group launched themed quarterly campaigns, service-to-sales offers, equity and buyback messaging, and community-focused promotions. The results were measurable: AMP influenced 469 vehicle sales from August 2024 to August 2025, re-engaged 90% of those buyers, recovered 9 dormant customers, and even drove more than 250 calls in 15 minutes for a Breakfast with Santa campaign.

Atlantic Auto Group

Sandra Dellolio

Internet Director