Case Study: Ron Marhofer Auto Group achieves over 900 more Internet sales and a better customer experience with VinSolutions Connect CRM

A better customer experience and more sales with VinSolutions Connect CRM

Ron Marhofer Auto Group, a family-owned dealer group in Northeast Ohio with five stores, faced a legacy CRM that didn’t integrate with other systems, lacked advanced customization and reporting, and had slow support—making it hard to deliver the faster online-to-in-store buying experience customers expect. To consolidate interactions, improve efficiency, and win more sales, the group selected VinSolutions and its Connect CRM.

VinSolutions implemented Connect CRM with customizable workflows and reporting, seamless integrations with other Cox Automotive solutions (Dealer.com, Dealertrack F&I, vAuto), an intuitive interface, and dedicated Performance Manager support. These changes improved BDC accountability, sped up lead-to-deal workflows, and reduced duplicate leads; as a measurable impact, Ron Marhofer Auto Group recorded over 900 additional Internet sales in 2017 versus 2016.

Ron Marhofer Auto Group

Chris Marhofer

President COO