Case Study: Mohawk Honda achieves higher sales and personalized customer experiences with VinSolutions Connect Automotive Intelligence

100 Years of Improving Customer Connections Through Technology

Mohawk Honda, a family‑owned dealership serving Schenectady, NY for 100 years, faced the challenge of a growing customer base and an abundance of customer data while trying to preserve a highly personalized buying experience. To address this, they leaned on VinSolutions—having used VinSolutions Connect CRM for years—and were among the first to adopt VinSolutions Connect Automotive Intelligence to help surface timely, relevant customer insights.

VinSolutions’ Connect Automotive Intelligence aggregated CRM and third‑party data (Autotrader, Kelley Blue Book, Dealer.com) and provided Buying Signals, Engagement Strength and enhanced manager dashboards so salespeople could proactively target the right prospects with tailored messages. The result: more efficient outreach and higher productivity—Mohawk Honda moved toward a goal of 700 cars/month (up from 500), saw roughly a 40% uplift, new salespeople selling 25–30 cars/month, and zero sales turnover in 2019, driven by the VinSolutions tools.

Mohawk Honda

Andy Guelcher

General Manager