Case Study: Louisiana Lottery Corporation drives stronger sales and optimized lottery operations with Vinformatix analytics

Louisiana Lottery Corporation saves up to $63K per $1M in shipping with Vinformatix

Vinformatix partnered with the Louisiana Lottery Corporation to optimize its instant game design, prize structures, pricing strategy, and logistics operations through advanced data analytics. The challenge was to leverage a decade of historical data to drive stronger player engagement, increase sales, and improve the efficiency of transfers to the state.

The solution implemented by Vinformatix involved four analytics engagements, which included building a prize elasticity of demand model, a price point optimization model, a prize structure insights report, and a shipping operations analysis. The results included an estimated annual shipping cost reduction of up to $63,000 per $1 million in shipping spend, providing the lottery with data-driven tools for ongoing optimization and significant cost savings.

Louisiana Lottery Corporation