Case Study: Tabcorp achieves a 469% organic traffic increase with Vine Digital

Tabcorp boosts organic traffic 469% with Vine Digital

Tabcorp, a major player in the Australian gambling entertainment industry, faced the challenge of managing a website migration and redesign without losing SEO value. Their goal was to ensure the corporate site continued to service stakeholders and attract new investors. They engaged Vine Digital for SEO services to achieve this.

Vine Digital implemented a comprehensive solution that included building a custom site architecture and conducting a full content restructure. Following the migration, Tabcorp saw a 469% increase in monthly organic traffic, with visits growing from 16,000 to 75,000 over a 3.5-year period. This significant result successfully met Tabcorp's objective of targeting potential investors and stakeholders.

Tabcorp