Case Study: Our Big Kitchen achieves 28.82% more organic traffic with Vine Digital

Our Big Kitchen boosts organic traffic by 28.82% with Vine Digital

Our Big Kitchen (OBK), a Sydney-based nonprofit that prepares meals for people in need, faced the challenge of a website that did not reflect its value proposition or mission. Their site was difficult for their two main audiences—corporations seeking team-building sessions and individuals looking to book events or donate—to use effectively. OBK engaged the vendor Vine Digital to help integrate a nearly complete new design into the EditorX platform and enhance the user experience.

Vine Digital optimised the website's UX/UI, with a particular focus on form functionality and navigation, and laid a strong SEO foundation during implementation. As a result, OBK saw a 28.82% increase in organic search traffic in the first half of 2023 compared to the previous year. This improved online visibility led to more bookings and a wider reach, further enabling the nonprofit to serve its community. Vine Digital's work helped transform the site into an effective, user-centric platform.

Our Big Kitchen (obk)