Case Study: Perion Network achieves measurably higher retention and revenue with Vindicia Retain

Perion turns to Vindicia Retain to reduce involuntary churn by more than 20%

Perion Network’s Smilebox product was struggling with passive churn caused by failed renewal payments—especially from annual subscribers—and needed a way to retain customers longer without overhauling its billing systems. To address this, Perion turned to Vindicia and its standalone solution, Vindicia Retain, to target involuntary churn from failed transactions.

Vindicia Retain was integrated via secure daily feeds of failed transactions and applied sophisticated retry logic, decline-code analysis and partial-authorization techniques to recover payments. Vindicia’s approach resolved more than 20% of failed transactions (reducing involuntary churn by over 20%), boosting retention, average customer lifetime value and recurring revenue for Perion with minimal changes to existing billing processes.

Perion Network

Aryeh Brickner

Vice President of Marketing Consumer Apps