Case Study: Athenahealth achieves faster subscription growth and improved retention with Vindicia Subscribe

Fueling subscription growth for medical reference app Epocrates

athenahealth’s epocrates app, used by over one million medical professionals, was held back by a 20-year-old, home‑built subscription platform that struggled with mixed B2B/B2C models, in‑app purchases, flexible marketing campaigns, renewal failures, and high maintenance costs. To modernize subscription management and support growth, athenahealth chose Vindicia and its SaaS platform Vindicia Subscribe.

Vindicia implemented Vindicia Subscribe with Apple and Google in‑app purchase integration and a rapid 90‑day rollout, delivering consolidated reporting, flexible trial/coupon campaigns, and proactive retention tools. The result was faster time to revenue, elimination of costly in‑house billing maintenance, improved conversion of free users to paid subscribers, a significant reduction in failed renewals, and better overall subscriber retention and analytics.

Athenahealth

Amy Ruhl

Director of Product Operations