Case Study: AT&T in Mexico becomes an OTT super-aggregator with Vindicia's MarketONE

AT&T in Mexico becomes OTT superaggregator

AT&T in Mexico, a wireless carrier with 18 million subscribers and a 15% market share, needed to retain digital‑savvy customers by offering a personalized, seamless experience across multiple OTT services. Facing slow, costly bespoke integrations and the limitations of traditional direct carrier billing, AT&T in Mexico engaged Vindicia and its MarketONE SaaS platform to become an OTT super‑aggregator.

Vindicia deployed MarketONE (Vindicia Subscribe, Bundle and Connect) in the cloud to provide single sign‑on, flexible subscription/billing models, unified partner analytics and plug‑and‑play OTT integrations. The solution let AT&T in Mexico launch more than seven leading OTT services (including its premium soccer app, Netflix, Spotify, DIRECTV GO and Google Play) in weeks rather than months, accelerating time‑to‑revenue, lowering integration costs, improving customer engagement and enabling rapid scaling as demand grew.

AT&T

Janna Ducich

Vice President and Chief Marketing Officer