Case Study: Nykaa achieves scalable omnichannel fulfillment and inventory control with Vinculum Vin eRetail

Nykaa.com - Customer Case Study

Nykaa.com, a leading online beauty and wellness retailer with hundreds of brands, nearly 1 lakh products, and a growing offline store network, needed a scalable fulfillment and order management system to support hypergrowth, multi-location operations, drop-shipping, and omnichannel retail. The company partnered with Vinculum, using eRetail OMS, WMS, seller panel, and retail POS solutions to help manage these complex business requirements.

Vinculum implemented eRetail solutions that included order routing, warehouse management, seller processing for drop-ship orders, and integrated POS with real-time inventory visibility across stores and warehouses. The results included support for 300–400% year-over-year order volume growth and a 15–20% year-over-year improvement in split shipments, while also helping Nykaa reduce bad-order shipping, manage expiry-sensitive inventory better, and improve store operations.

Nykaa.com

Anuj Sharma

Product Manager