Case Study: Vaasan Sähkö achieves a unified omnichannel customer experience with Vincit

Vaasan Sähkö refreshes digital channels in 3 sprints with Vincit

Vaasan Sähkö, a Finnish energy company, faced the challenge of its out-of-date digital channels not performing well in a highly competitive electricity sales market. To support growth and improve the customer experience, they needed a fresh online approach with new features. Partnering with Vincit, they embarked on a project to renew their website and create a unified look and feel across all digital services.

Vincit implemented a solution involving UX and UI design, strategy, and the creation of a design system. The project was delivered in sprints, which included mapping the current state, benchmarking, prototyping, and validating the renewed user experience with customers. The result was a modernized website that offers a better, more consistent customer experience and increases the level of customer self-service, helping Vaasan Sähkö to sell more and meet its strategic goals for growth.

Vaasan Sähkö