Case Study: Metsähallitus improves permit sales and customer experience with Vincit

Metsähallitus boosts online permit sales to 97% with Vincit

Metsähallitus, a Finnish government-owned enterprise, faced a challenge with its Eräluvat.fi service, which was a fragmented experience for users purchasing hunting and fishing permits. Customers had to navigate between an informational site and a separate web shop, creating a complex and frustrating journey. The old system was also difficult to maintain and prone to technical issues. Vincit was enlisted to renew the digital service and create a unified customer experience.

Vincit designed and implemented a complete one-stop shop solution, merging the information site and web shop into a single, accessible service that includes a mobile app. The new Eräluvat.fi provides a stable, easily maintainable platform that can handle peak traffic. As a result, the customer journey was vastly improved, with 97% of permits purchased online. The service also successfully promotes citizen wellbeing, and payments for the Fishery Management Fee have exceeded 10 million euros.

Metsähallitus