Case Study: KCRW boosts listener engagement with Vincit’s feature-rich mobile radio apps

KCRW grows donate rates by 99% with Vincit

KCRW, a well-recognized LA-based public radio station, faced the challenge of modernizing its listener experience to compete with digital streaming platforms and recapture audience engagement. To retain its global audience, KCRW partnered with vendor Vincit to develop feature-rich mobile apps that would provide a more dynamic and seamless way to consume its content.

Vincit built iOS and Android apps using React Native, integrating with services like Spotify and Apple Music and adding support for CarPlay. This solution created a holistic user experience, giving listeners more control and flexibility. The project was a significant success, resulting in an app that delights users and drives growth, with measurable impacts including 64,000 average monthly users and a 99% annual increase in donations.

KCRW