Case Study: International Biathlon Union boosts global fan engagement with Vincit

International Biathlon Union grows to 600k customers with Vincit

The International Biathlon Union (IBU) sought to maximize biathlon's global potential and increase fan engagement through a modern, personalized digital experience, a key part of their Target 26 strategy. They partnered with Vincit to design and develop a new digital ecosystem to meet this challenge.

Vincit designed and developed a scalable digital platform featuring a redesigned website and a new mobile app, providing fans with live event tracking, personalized content, and exclusive access. This solution resulted in over 600,000 customers and 400,000 registered users for the IBU. Vincit continues to maintain the platform and provide support, ensuring a seamless experience for the global fanbase.

International Biathlon Union