Case Study: Criterion Asia boosts recruitment efficiency with Vincere

Criterion Asia - Customer Case Study

Criterion Asia, a leading HR services and recruitment firm in Thailand, was facing a highly competitive market with more than 400 recruitment licenses in Bangkok alone, plus challenges around retaining consultants and attracting higher-caliber talent. To improve efficiency and support growth, the company chose Vincere recruitment software to give its consultants better tools and help streamline day-to-day operations.

Vincere was implemented as part of Criterion Asia’s broader transformation, alongside a rebrand, new website, and upcoming marketing initiatives. The goal was to speed up candidate management and strengthen the firm’s ability to build and activate its own talent pool rather than relying on external job boards, helping Criterion Asia stay more competitive and responsive in the market.

Criterion Asia

Yves Gaboriault

Managing Director