Case Study: World Racing Group achieves rapid multi-platform app launches and scalable live & on-demand monetization with Vimeo

World Racing Group - Customer Case Study

World Racing Group’s DIRTVision is the company’s live and on-demand streaming service for dirt racing, and as viewership and a 7,000+ hour Video Vault grew they outgrew their proprietary platform. Seeking one reliable partner to run DIRTVision across devices, World Racing Group transitioned to Vimeo, adopting Vimeo OTT to consolidate streaming, apps, and monetization.

Vimeo implemented a cross-platform solution that launched iOS, Apple TV, Android, Android TV, Amazon Fire TV, Roku, Samsung, and Xbox apps in under five weeks (compared with over a year for the original apps). Since moving to Vimeo, DIRTVision has hosted 400 races this year, supports live pay-per-view and in-app purchases, and maintains monthly and annual FAST PASS subscriptions—delivering faster launches and scalable monetization.

World Racing Group

Cristina Cordova

Executive Director of Communications