Case Study: Women’s Wear Daily achieves wider audience reach and monetization of its Apparel & Retail Summit with Vimeo

Women’s Wear Daily Leads Fashion and Retail with Live Video

Women’s Wear Daily (WWD), organizer of the long-running Apparel and Retail Summit, wanted to expand the conference’s reach while protecting content and deepening relationships with brand partners and sponsors. To do this, WWD enlisted Vimeo’s Production team (formerly Livestream) and Enterprise-class services—using tools like password protection, pay-per-view, and white-label streaming—to deliver the event securely and professionally to a larger audience.

Vimeo handled production and provided secure, monetizable streaming and branding controls, allowing WWD to focus on programming while maintaining ownership of its content. The result was increased viewership—the summit reached its widest audience yet—and stronger engagement with more than 250 C-suite executives in attendance, helping WWD nurture sponsor relationships and scale its digital footprint.

Women’s Wear Daily