Case Study: Black Girl Magik achieves 379% more website traffic with Vimeo

Wellness educator Shydeia is driving 379% more website traffic with video

Black Girl Magik, co-founded by wellness educator and spiritual entrepreneur Shydeia Caldwell, needed a way to promote its virtual wellness and spiritual experiences and grow engagement online. As a one-woman business, Shydeia turned to Vimeo Create to produce social video content that could reach her audience and drive awareness for her health and wellness classes.

Using Vimeo Create, Black Girl Magik was able to make polished videos in under 30 minutes without outsourcing editing. Vimeo’s tool helped Shydeia launch video ads across social platforms, resulting in a 379% month-over-month increase in website traffic, a 15% rise in Instagram followers in two weeks, and more call bookings.

Black Girl Magik

Shydeia Caldwell

Founder