Case Study: Viva La Bonita achieves stronger brand storytelling with Vimeo

Viva La Bonita - Customer Case Study

Viva La Bonita, a women’s streetwear and lifestyle brand founded by Rachel Gomez, wanted to grow by strengthening its business skills while staying true to its creative, community-focused identity. The brand relied heavily on in-house video content to share its story and connect with its Latina audience, but it needed a way to keep producing high-quality videos consistently. Vimeo was part of the story as the platform where the team’s video work was discovered and where they showcased their brand storytelling approach.

Vimeo highlighted how Viva La Bonita used video to make 3–4 videos a month, mixing polished shoots with quick iPhone content to promote its products and culture. The team stayed creative during the pandemic by adapting locations and filming methods without losing momentum. Through its video-first approach, Viva La Bonita grew a loyal audience of nearly 300,000 Instagram followers and collaborated with major brands like Foot Locker and Zumiez, showing the impact of consistent in-house video marketing with Vimeo.

Viva La Bonita

Fredo Tovar

Founders