Case Study: Angela Caglia Skincare achieves 79% revenue growth and higher conversions with Vimeo Create

This woman-owned beauty brand doubled sales in two weeks with video

Angela Caglia Skincare, a small woman-owned beauty brand, wanted to grow awareness and sell more online but lacked the time, budget, and in-house resources to produce high-quality video content. The team needed a faster, more sustainable way to create marketing videos for social media and ads, and turned to Vimeo Create for help.

Using Vimeo Create, Angela Caglia Skincare quickly produced professional videos with intuitive templates and editing tools, launching ads on Facebook and Instagram in just hours instead of weeks. The results were strong: within two weeks, Vimeo reported a 79% increase in revenue, a 50% rise in online store conversion rates, a 30% increase in average order value, and 37% higher engagement with 3x more post shares.

Angela Caglia Skincare

Angela Caglia

Chief Executive Officer