Case Study: Lot 54 Goods boosts product launches and expands reach with Vimeo

This outdoor retailer makes products pop with video

Lot 54 Goods, an outdoor apparel brand founded by Matthew Linman, needed a way to market product launches and grow its reach while keeping the team lean. The company wanted to use video more effectively because it believed video engages customers better than photos and helps introduce everything from single products to full collections. Vimeo supported Lot 54 Goods with video tools, including Vimeo Create.

Vimeo helped Lot 54 Goods implement short “Expedition” videos across platforms and provided insights to guide audience growth. As a result, the brand was able to reach people who might not have discovered it otherwise, while using video as a key driver for product launches and digital expansion.

Lot 54 Goods

Matthew Linman

Founder