Case Study: The North Face sources top talent and collaborates with creators using Vimeo

The North Face uses Vimeo's Creator Marketplace to source collaborators for their branded content

The North Face, the outdoor brand known for its athlete-driven videos, needed a better way to share content and find creative collaborators behind the camera. With no in-house editing team, the company also wanted a smoother process for reviewing work with production partners and sourcing diverse talent. Vimeo helped The North Face connect with a community that understood its creative standards, and the team used Vimeo’s review tools and Creator Marketplace/For Hire to support its video workflow.

Vimeo enabled The North Face to distribute videos, leave timestamped feedback during edits, and quickly search for animators, DPs, and other creators. As a result, The North Face could curate a stronger behind-the-scenes creative team and expand representation in its productions. The measurable impact wasn’t quantified, but the company said Vimeo’s video efforts helped tell the human side of the brand and supported sales by showing products in authentic, real-world settings.

The North Face

Rob Wassmer

Creative Content Manager