Case Study: Apollo Theater achieves powerful virtual live performances with Vimeo

The Apollo Theater still performing live with video

The Apollo Theater, a historic New York City live venue, faced a major challenge in early 2020 when it had to halt in-person shows due to social distancing restrictions. To keep its mission alive and continue serving audiences, the Apollo Theater turned to Vimeo live streaming and the Vimeo platform to launch virtual performances, including an all-digital fall season kickoff concert with Wyclef Jean.

Using Vimeo, the Apollo Theater built a digital stage for multi-camera live events and online conversations that extended its reach far beyond its physical capacity. The Wyclef Jean event drew a virtual audience equal to 140% of the theater’s in-person capacity and generated nearly 40,000 minutes of viewing time, while also helping the Apollo Theater connect with new audiences through ongoing digital programming powered by Vimeo.

Apollo Theater

Kamilah Forbes

Executive Producer