Case Study: System of Strength Achieves 75% Free Trial Conversion with Vimeo OTT

System of Strength brings their brick and mortar fitness community online

System of Strength is a fitness brand that wanted to bring its brick-and-mortar community online and build a stronger digital studio. Vimeo helped them move beyond a temporary workaround by using Vimeo OTT to create a long-term streaming and monetization solution for their online fitness content.

With Vimeo OTT, System of Strength was able to launch and scale its digital business, gaining 1,600+ subscribers and achieving a 75% free-trial conversion rate. Vimeo’s solution helped them take control of their online offering and position the digital studio for future growth.

System of Strength

Darcey Wion

Director of Digital Studio