Case Study: PowWows expands cultural reach and engages 175,000 viewers with Vimeo

PowWows - Customer Case Study

PowWows, operated at PowWows.com, is a long-standing organizer and broadcaster of Native American cultural events that needed a way to connect community members who couldn’t attend in person and to quickly get important announcements to a dispersed audience (for example, alerting people after a high-profile theft at a major powwow). To meet that need they used Vimeo’s livestream solution — including the Livestream HD51 encoder alongside multiple cameras and in-house audio — to bring events live to viewers worldwide.

Using Vimeo’s Livestream setup, PowWows streamed events with a simple three-camera rig and the Livestream HD51, producing large-scale engagement: a recent weekend event drew about 175,000 viewers and an earlier announcement spread to more than 10 million social shares, demonstrating clear growth in site traffic and community interaction. Vimeo’s platform helped PowWows strengthen cultural connections, expand their audience beyond the Native community, and provide a fast, effective channel for outreach and advocacy.

PowWows

Paul Gowder

Webmaster