Case Study: Oishii achieves stronger customer engagement with Vimeo

Oishii - Customer Case Study

Oishii, the earth-first produce brand, needed a better way to explain and sell its premium Omakase Berry, a $50 tray of strawberries that can be hard for consumers to fully understand without tasting it. The team turned to Vimeo video to capture the emotional “wow” moment of first bite and to tell the story of its vertical-farming-grown fruit.

Using Vimeo, Oishii combined polished brand videos with user-generated content to showcase both the luxury positioning and the real customer experience. The approach helped the brand drive stronger engagement on social media, with video getting 38% more interactions than similar still images, while making the product’s quality and story easier for customers to grasp.

Oishii

Lesia Dallimore

VP of Marketing