Case Study: Chick’n Out boosts buzz and demand with Vimeo

NY-based fried chicken pop-up made a drool-worthy video to promote their weekly meal service

Chick’n Out, a Rochester, New York fried chicken pop-up, needed a way to showcase its behind-the-scenes energy and build excitement for its weekly sellout service as it tested demand for a future brick-and-mortar location. The business partnered with Vimeo for video storytelling, working with local producer Captivate Media to create a promo film.

Vimeo helped Chick’n Out turn a fast, in-service shoot into a polished same-day video that was shared on Instagram and Facebook. The result was a strong social response, with lots of comments and renewed interest in upcoming pop-ups, helping Chick’n Out keep customers engaged and support continued growth.

Chick’n Out

Adam Bierton

Founder