Case Study: NASDAQ re-engages customers with live streaming and video management with Vimeo

NASDAQ re-engages customers with live streaming daily bell ceremonies to millions

NASDAQ, the global technology company behind the Nasdaq stock exchange and other markets worldwide, needed a better way to share news and insights directly with clients, investors, and the public. Its marketing and production teams also wanted more efficient tools to create, review, and manage a high volume of video projects and give freelancers secure access to content. Vimeo helped NASDAQ meet these needs with live streaming and video management tools.

With Vimeo, NASDAQ built live streaming into its social media strategy, broadcasting daily bell ceremonies and programming like Behind the Bell and Trade Talks, while simulcasting to Facebook, YouTube, and LinkedIn to expand reach. Vimeo also helped NASDAQ host, review, revise, and manage hundreds of videos with internal teams and freelancers. The result was stronger engagement, broader visibility, and measurable impact including 2.6 million minutes of bell ceremonies, live viewing in 201 countries, and more than 1.1 million social media simulcasts.

NASDAQ

Zef Nikolla

Associate Vice President