Case Study: Kengos achieves stronger audience engagement with Vimeo

Meet the sustainable shoe company building a better future with video

Kengos, a Brooklyn-based sustainable shoe startup, wanted to share its transparent, style-focused mission and explain how its eco-friendly footwear is different in a crowded market. The company used Vimeo to help tell that story through video, especially as it built awareness ahead of launch and grew its audience.

Vimeo helped Kengos showcase its brand with an embedded product video, “The Production Process,” plus additional social and website content that highlighted its sustainability message. The results were strong: Kengos’ videos generated 34% more engagement than its photos, and its crowdfunding campaign brought in more than $50,000 in sales while helping grow an email list of 14,000 potential customers.

Kengos

Dave Costello

Co-Founder