Case Study: Tarform achieves 800% more interest with Vimeo

Meet the futuristic motorcycle brand blazing new trails with video

Tarform, a Brooklyn-based startup making sustainable electric motorcycles, wanted to tell its story in a way that matched its futuristic, eco-conscious brand. Working with Vimeo, the company used video to showcase its design, technology, and riding experience and to better connect with potential customers.

Vimeo helped Tarform use embedded site videos and immersive video-hybrid experiences to present its products and brand values. The approach paid off: Tarform said video increased interest in the brand by 800%, and about 70% of site visitors clicked through to video content, helping drive stronger engagement and awareness.

Tarform

Taras Kravtchouk

Founder