Case Study: Be Bougie achieves 281% sales growth with Vimeo Create

Meet the doctors-slash-entrepreneurs using Vimeo and Facebook to boost sales by 281%

Be Bougie, founded by OB-GYNs and entrepreneurs Kasandra Scales and Allyson Hillard, needed a scalable way to create social video content for their side-hustle ecommerce brand. They turned to Vimeo Create to produce polished videos without a production studio, while using Facebook to connect with and grow their audience.

With Vimeo Create, Be Bougie could quickly make professional-looking, social-ready videos using an easy drag-and-drop interface. The combined approach helped drive a 281% quarter-over-quarter sales increase, a 50% lift in average order value, a 2.5x increase in adds-to-cart, a 40% improvement in view content, and more than 15 points of ad recall improvement, with Vimeo named as a key part of the growth.

Be Bougie

Kasandra Scales

Co-Founder