Case Study: Woo Skin achieves 3x higher conversions with Vimeo

Meet the celeb-loved tattoo artist using video to connect with more people

Woo Skin, the skincare venture from tattoo artist Dr. Woo, needed a way to cut through a crowded market and connect customers with the brand’s story and mission. With a small team and a product line built around simple, sensitive-skin essentials, Woo Skin turned to video to help launch and promote its new essentials line.

Using Vimeo, Woo Skin centralized its video content in one secure hub and made embedding across its website, social channels, and partnerships easy. The result was a 3x increase in conversions versus static imagery, a 7x return on ad spend in paid social, and a 300% boost in engagement, showing Vimeo helped the brand drive measurable growth.

Woo Skin