Case Study: Me and My Golf increases video plays by 27% with Vimeo

Me and My Golf - Customer Case Study

Me and My Golf, one of the world’s largest online golf coaching academies, needed a more flexible and cost-effective video platform than YouTube and its previous provider could offer as its subscription library grew. The company turned to Vimeo to support tailored coaching content on MeAndMyGolf.com and across its website and mobile apps, with help from Vimeo’s API and features like live streaming and automatic captions.

Using Vimeo, Me and My Golf migrated thousands of videos and optimized its playlist experience by improving playback transitions, reducing clicks, and preloading thumbnails. The result was an 80% reduction in video-switch time, down to nearly one second, and a 27% increase in video plays per desktop user, helping drive stronger engagement and retention.

Me and My Golf

Neil Dawson

Founder and Commercial Director