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Case Study: KonMari achieves global reach and engaging online course delivery with Vimeo OTT
A Vimeo Case Study
KonMari’s guide to creating an online course that sparks joy
KonMari, led by Marie Kondo, wanted to extend its tidying method beyond books and Netflix into a more direct, visual learning experience for fans around the world. To do that, the company launched its “Fundamentals of Tidying” online course using Vimeo OTT, creating a scalable way to help customers learn the KonMari Method in a format that was easier to follow and more accessible internationally.
Vimeo OTT helped KonMari build a ten-episode course with short, digestible lessons, subtitles, and supplemental “Extras” content to support learners at each step. The result was a course purchased by thousands of organizing enthusiasts and distributed in over 100 countries, giving KonMari a new revenue stream and a way to reach international customers who couldn’t be served through physical products.
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KonMari
Marie Kondo
KonMari