Case Study: Experience-Interaction achieves millions of video views and global audience growth with Vimeo

Innovating Brand Engagement With Live Video

Experience-Interaction, a Brooklyn-based digital agency that creates branded content for clients like Tiffany & Co., AFROPUNK, and Jose Cuervo, faced the challenge of adopting a professional live-video strategy to extend event reach and create shareable, on-demand content. To meet rising audience expectations for live content, they partnered with Vimeo—leveraging Vimeo’s Livestream platform, production team, and tools like the Mevo camera—for a secure, stable, and flexible live-streaming solution.

Vimeo’s Livestream production services provided two-camera event coverage, live switching with pre-shot footage, and a repurposing workflow that turned streams into multiple short videos. The results were significant: for Tiffany & Co. Experience-Interaction produced 17 live videos plus recaps that generated 4.7M video views and 23M impressions; AFROPUNK yielded 30 videos and 2M views in one week; and a 400-person Jose Cuervo concert reached hundreds of thousands online. Experience-Interaction continues to scale live programs with Vimeo to drive measurable audience engagement.

Experience Interaction

Jesse Resnick

Founder & CEO