Case Study: William Kaven Architecture achieves nearly 50% lower cost per click with Vimeo

How William Kaven Architecture is lowering cost per click by nearly 50% with video

William Kaven Architecture, an Oregon-based architecture and design studio, wanted to expand its video marketing without relying on labor-intensive film productions or complex editing software. The team needed a faster, easier way to create short-form content for social media while still maintaining the quality and visual impact that define their brand, and they turned to Vimeo and its Vimeo Create tool.

With Vimeo Create, William Kaven Architecture enabled team members without editing experience to produce short videos for advertising and social posts, helping them increase output and build a sustainable video pipeline. In one social campaign, Vimeo helped deliver an 11% lower cost per lead and a 49% lower cost per click versus industry averages, along with increased engagement and more Instagram followers.

William Kaven Architecture

Daniel Kaven

Partner