Case Study: True Royalty TV achieves broader subscriber reach with Vimeo OTT

How True Royalty TV is bringing the monarchy to your living room

True Royalty TV, a Vimeo-powered subscription video on demand (SVOD) service, wanted to bring viewers deeper, factual context about monarchies—especially the British Royal Family—while reaching a dedicated audience across streaming devices. Its challenge was launching quickly with the right technology and enough visibility to turn interest in royal content into a viable subscription business.

Vimeo implemented Vimeo OTT to give True Royalty TV an immediate Roku app and in-app payment support across iOS, Android, and Apple TV, reducing friction in the sign-up and purchase process. According to the case study, Vimeo’s solution made migration smooth and helped True Royalty TV expect a 3–4x improvement in conversion rate by improving access, payment flow, and overall reach.

True Royalty TV

Gregor Angus

Co-Founder, CEO