Case Study: Toledo Alliance for the Performing Arts expands its audience with Vimeo

How Toledo Alliance for the Performing Arts takes center stage with Vimeo

Toledo Alliance for the Performing Arts (TAPA), formed from the merger of the Toledo Symphony and Toledo Ballet, needed a way to keep performances and arts education reaching audiences when COVID-19 shut down in-person events. The organization turned to Vimeo, using its live streaming and OTT/video-on-demand services to move the 2020 season online and expand access beyond the concert hall.

With Vimeo, TAPA launched live and on-demand streaming across Apple TV, Roku, and Chromecast in under eight weeks, faster than planned. The new channel delivered more than 15 events in its first three months, reached over 2,000 households, and grew audiences to 40 states and 10 countries; recent on-demand performances saw 3x more views and pre-concert talks drew 4x more views than before.

Toledo Alliance for the Performing Arts

Zak Vassar

President & CEO