Case Study: Zandra Beauty grows its social media following with Vimeo

How this teen CEO is growing her social media following with video

Zandra Beauty, the eco-friendly, plant-based skincare company founded by teen CEO Zandra Cunningham, needed a way to build a more authentic social media presence and connect with its audience of young consumers. To do that, the brand used Vimeo Create to make videos that reflected Zandra’s personality, mission, and voice while helping the company stand out in a crowded beauty market.

With Vimeo Create, Zandra Beauty was able to produce engaging social videos that strengthened customer connection, supported its advocacy-driven brand story, and helped grow its online following. The result was a more genuine, conversation-like relationship with customers and a stronger social media presence, with Zandra reporting that video had been a “game-changer” for reaching her 33.5k Instagram followers.

Zandra Beauty

Zandra A. Cunningham

Founder and CEO