Case Study: Dye It Pepper grows its brand storytelling and video marketing with Vimeo

How this solopreneur turned her love for tie-dye into a full-time job

Dye It Pepper, founded by Jackie Green, is a tie-dye and upcycling business that grew out of her passion for repurposing clothing. As the company expanded, Jackie needed a website and a way to create marketing videos but had no computer or video-production experience, making it difficult to promote her custom services and new “Sacs By Jac” offering.

Vimeo helped Dye It Pepper get started with Vimeo Create, enabling Jackie to quickly produce promotional videos for different customer audiences and FAQs. The result was a fast turnaround on content—she made three videos in one week—and a stronger way to showcase the brand’s creative process and reach more potential customers.

Dye It Pepper

Jackie Green

Owner