Case Study: Lupii achieves better video marketing agility with Vimeo

How this small business is making plant-based snacks for planet-based people

Lupii is a small plant-based snack company founded in 2019 by Isabelle Steichen and Alexandra Dempster, created to help people eat more plants while keeping its products and packaging low-impact and recyclable. As a fast-growing startup with fewer than five employees, Lupii’s main challenge was prioritizing limited resources and finding efficient ways to tell its brand story and market its protein bars.

To support its video marketing efforts, Lupii planned to use Vimeo Create, giving the team a simple way to make engaging videos in-house. With Vimeo, Lupii aimed to strengthen its marketing without relying heavily on outside resources, helping the brand connect with customers and expand its content efforts more efficiently.

Lupii

Isabelle Steichen

Founder