Case Study: NaturalAnnie Essentials achieves 5.5x higher conversions on TikTok with Vimeo Create

How this family-run candle company is crushing TikTok advertising

NaturalAnnie Essentials, the family-run candle and natural body care business founded by Annya White Brown, needed an easier way to create video ads that could help customers understand its products online. As an ecommerce brand without a physical storefront, the company turned to Vimeo Create to make polished video content for channels like TikTok and strengthen its connection with shoppers.

Vimeo helped NaturalAnnie Essentials bring video production in-house, making it simple for the small team to create ads with just a phone and a few people. With Vimeo, the company scaled to as many as 75 videos a month, saved thousands of dollars, drove nearly 200,000 impressions in two weeks, and increased conversion rates by 5.5x.

NaturalAnnie Essentials

Annya White-Brown

Founder